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                <text>This is a letter from Lee Hall to Mr. Louie Lerner, written on April 11th. Written on stationery from the St. Louis and Tennessee River Packet Company, the officers of the company are listed as J.R. Massengale, the President and General Manager from St. Louis.; J. K. Barlow, Vice President from Savannah, Tennessee; G.P. Massengale, Secretary from St. Louis; and S.K. Hale, the General Freight Agent from Paducah, Kentucky. &#13;
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&#13;
"St. Louis, Mo. April 11th&#13;
&#13;
 Mr. Louie Lerner, &#13;
&#13;
Dear Friend please &#13;
send my Green Coat, as it &#13;
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will send for the rest of my &#13;
stuff soon - &#13;
&#13;
Best Wishes - Lee Hall, &#13;
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Please Send Coat Today"&#13;
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                  <text>"If you can't find it at Schwab's, you don't need it!" 

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                <text>&lt;p&gt;&lt;em&gt;A Few of the Ways Schwab's Nature Soap is Successfully Used&lt;/em&gt;&lt;/p&gt;</text>
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                <text>Two images of an informational  advertising pamphlet with user testimonials for Schwab's Nature Soap.  The pamphlet demonstrates the different users of the Nature soap from head to toe and gives the history of the soap a long with user testimonials from people across the nation that have used the product. &#13;
&#13;
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Hirsch, Schwab &amp; Co.&#13;
&#13;
Boots &amp; Shoes&#13;
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66 Beale St. Memphis, Tenn"&#13;
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                <text>Newspaper advertisement for A. Schwab's store located on Beale St. in Memphis Tennessee. The advertisement details the store's shoe clearance. &#13;
&#13;
There is a hand written note from Sam Schwab that reads:&#13;
&#13;
"The first adv. [sic] that I ever wrote that a good word was said about.&#13;
&#13;
Sam Schwab"</text>
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&#13;
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&#13;
"Gentlemen:-&#13;
&#13;
In answer to your favor of Nov. 26th., I beg to state that of you are under the impression that front foot Ordinance #38 did not receive my most careful consideration you are very much in error. While my sympathy was with you and the petition, my judgement was to the contrary.&#13;
&#13;
Since the receipt of your letter I have looked up Ordinance #38 and find that some months ago upon my suggestion it was referred to a committee on streets, bridges and sewers in both Boards, so that if they found I was in error in the premises they could so report. &#13;
I placed the petition in the hands of Mr. Moran this morning with the request that he investigate and report on the matter and he says that he will take it up and go with you gentlemen upon the premises.&#13;
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&#13;
Very truly yours, &#13;
&#13;
[James H Malone]&#13;
[Mayor]&#13;
&#13;
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              <name>Title</name>
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                  <text>A. Schwab Commercial History Collection</text>
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                  <text>"If you can't find it at Schwab's, you don't need it!" 

A. Schwab Trading Co. has been always been a place to go and buy staple items. Their long history as a sundries store has earned them the distinction of the oldest store on Beale St. 

This collection contains items related to different types of business that the Schwab family has conducted over the years. From Schwab's Nature Soap to correspondence with different vendors and manufacturers, this collection gives us examples of how business operated in the historic store.</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Redeemed Coupon for Schwab's Nature Soap</text>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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                <text>Coupons (Retail trade)</text>
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                <text>Beale Street (Memphis, Tenn.)</text>
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          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
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                <text>A coupon offered by A. Schwab for a free 15c bar of Schwab's Nature Soap, redeemed by J.H. Henderson. &#13;
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                <text>A. Schwab Trading Co.</text>
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            <description>A related resource from which the described resource is derived</description>
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                <text>A. Schwab Collection</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
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                <text>A. Schwab Trading Co.</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>1920's</text>
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            <description>An entity responsible for making contributions to the resource</description>
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                <text>Henderson, J.H.</text>
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          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="3034">
                <text>Copyright 2013 A. Schwab Trading Co. All rights reserved. Use and reproduction is prohibited without consent of A. Schwab Trading Co.</text>
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            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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              <elementText elementTextId="3035">
                <text>JPEG</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
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                <text>Text</text>
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            </elementTextContainer>
          </element>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
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                <text>01.0024</text>
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          </element>
          <element elementId="38">
            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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                <text>Memphis (Tenn.)</text>
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                <name>Bit Depth</name>
                <description/>
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                    <text>8</text>
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                <text>Letter from Chairman of the Board of Plough, Inc., to Mr. Sam Schwab</text>
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            <description>An account of the resource</description>
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                <text>A letter from the Chairman of the Board of Plough, Inc., written to Mr. Sam Schwab to congratulate him on the continued success of the business. &#13;
&#13;
The contents of the letter are as follows:&#13;
&#13;
"Dear Mr. Schwab:&#13;
&#13;
It pleased me very much to read the page ad in yesterday's Commercial Appeal regarding the business which you took over from your father. It took me back fifty-eight years to the time I bought Battier's Drug Store and Battier's Drugstore adn A. Schwab were the two best businesses on the street, &#13;
&#13;
I think you have a right to feel good to know that you have carried on and kept the doors open, and your father would indeed be proud of you in the light of what has gone up and down the street over the years. More than anything else, you have maintained a good reputation and every father is proud to know he has a good son.&#13;
&#13;
I am pleased to write you this letter and congratulate you on being able to do such a good job to keep your doors open and make a profit under all the conditions that have existed on Beale Street. &#13;
&#13;
Sincereley,&#13;
&#13;
[ ? Plough]&#13;
&#13;
Note: Letter contains an original signature, first name illegible.&#13;
</text>
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            <name>Creator</name>
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                <text>Plough, Inc.</text>
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                <text>A. Schwab Collection</text>
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                <text>A. Schwab Trading Co.</text>
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            <name>Date</name>
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                <text>1974-12-02</text>
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          <element elementId="37">
            <name>Contributor</name>
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                <text>Plough, ?</text>
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            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="3131">
                <text>Copyright 2013 A. Schwab Trading Co. All rights reserved. Use and reproduction is prohibited without consent of A. Schwab Trading Co.</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>JPEG</text>
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                <text>Text</text>
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            <name>Identifier</name>
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                <text>01.0023</text>
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            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
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                <text>Memphis (Tenn.)</text>
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